As the lead designer for the American Alpine Club's Annual Benefit Gala for 4 years, I developed the event's visual identity and creative campaign across print, digital, and environmental applications. My work included invitations, event collateral, signage, presentations, social media assets, and sponsor materials, creating a cohesive experience from initial promotion through the live event. The project required balancing the prestige of the organization's premier fundraising event with the unique culture and spirit of the climbing community.